Our Ideology

Brand is about trust and reputation and our testimonials demonstrate our value. We are chosen over the competition because we minimize client risk by listening to understand their problems to improve quality and efficiency. We gain repeat business because we are responsive to our customer needs. Our core competencies are our engineering skills and processes. We believe in value innovation to continually build advantage to differentiate from the competitor. We have technology solutions that other competitors cannot provide. We have standardized our internal processes and our product solutions to trim overhead and be cost competitive. We believe in focus to build knowledge, the right market solutions and leadership to the exclusion of other pursuits. We believe we do this better than anyone else in the application machine vision market.

Corporate Philosophy

Xiris makes difficult quality inspection applications look easy. Fundamentally it starts here, the quality of the image, in focus: “maximum clarity or distinctiveness of an image rendered by an optical system”. this is our core competency and a source of distinct competitive advantage. Performance is a key benefit of our target customer; this gets us in the door. Once in the door, we can then demonstrate the performance of Xiris (products & process) and the customer will experience the benefits of Xiris once they become a client Performance is a differentiator for Xiris and we drive this through our philosophy of continuous improvement. Therefore performance remains “in focus” in everything that we do. It also speaks to our discipline of market focus. The core philosophy of Xiris is to be a moving target, through continuous improvement ( the Kai-Zen Japanese way ).

• Kai-Zen: It is a process, and it is also a philosophy of action. For our market, clients care about continuous improvement; it's a differentiator and drives performance.